PRESS RELEASE:

Toyota Announces Zero-Percent Offer

TORRANCE, Calif., Oct. 2, 2008 – Toyota Motor Sales (TMS), U.S.A., Inc., today announced a zero-percent interest rate offer on eleven Toyota models for qualified buyers. Expiring November 3, 2008, the loan offer varies by model, with terms ranging from 36 to 60 months.

Taking aim at the credit squeeze which has sidelined many of today’s new-car buyers, the attractive offer is unprecedented for Toyota.

“Not only do we have the inventory of today’s sought after fuel-efficient models, but we have the capacity through Toyota Financial Services to finance or lease them,” said Toyota Division General Manager Bob Carter.

The Toyota models qualifying for this offer are: Matrix, Corolla, Camry, RAV4, Highlander, FJ Cruiser, 4Runner, Sequoia, Sienna, Tacoma and Tundra.